Freelance Market Research Services
Offering a complete market research service designed to suit your company needs
Why Use A Freelance Researcher?
Do you need to conduct market research and insight for your company but can't afford to employ a full time Market Research Manager or require an additional resource; to cover maternity leave? Ann Gornall of Bright Sparks Research can act as your Research Manager for a period of time to suit your budget and needs, on or off your business site. Boosting your competitive edge and increasing your revenue.
Experienced Professional
With over twenty years experience in the research industry, client and agency side, Ann has a wealth of experience of managing various projects for a number of business sectors as well as running various research and business functions. Adding insight and her expertise from working with the following sectors: Education, Business to Business, Business to Consumer, FMCG, Education, Central and Local Government. Fully abiding to the Market Research Society Code of Conduct and fully accredited with the MMRS.
Reliable Approach
Ann will work with you to meet your research needs. Be it designing a research programme, conducting surveys on behalf of your company, managing agencies, facilitating focus groups, analysing statistical data, writing a report or managing a particular project. Ann is very reliable and trustworthy.
An Additional Resource
You may need an additional resource to join your Marketing team or need someone to consult with to decide on the way forward for your research program. Use Bright Sparks as this additional support, freeing up your teams time.
Short or Long Periods
You can choose to commission a project for any length of time to suite your needs and budget. Ann is Self Employed so you do not need to worry about PAYE, holiday or sickness pay. At the beginning of the project an agreed budget will be set for the freelance work.
Research Services
- Design research programmes
- Write research briefs
- Manage and commission agencies
- Design a research project to address a business need
- Design a questionnaire/topic guide
- Moderate focus group discussions
- Set up a research function
- Support the fieldwork process
- Analyse research data
- Produced detailed and actionable reports/debriefs: story telling
- Moderate focus group discussions
Design research programmes
Write research briefs
Manage and commission agencies
Design a research project to address a business need
Design a questionnaire/topic guide
Moderate focus group discussions
Set up a research function
Support the fieldwork process
Analyse research data
Produced detailed and actionable reports/debriefs: story telling
Moderate focus group discussions
About Ann
With over twenty years experience in the research industry
Ann will act as your Research Manager bringing her expertise to your project. Having worked Client (Public and Private sector) and Agency side as well as running her own
successful agency for 10 years, managing fieldwork teams as well as designing and implementing research programes.
You may be a growing business with a need to conduct some research but don't have the skills in house or you need an additional resource to support your research/marketing team or to cover maternity leave.
Ann can provide a range of qualitative and quantitative services as well as designing research and managing
research agencies. With a drive for being reliable and creative in her approach Ann's success has come about through working closely with clients to understand their business and research needs in detail.
Areas of Expertise
Are you in need of someone to design, manage and implement market research projects on your organisations behalf? Bright Sparks can provide you with an additional resource when needed.
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Qualitative
Freelance Moderator for groups or depth interviews, alternatively a qualitative research project can be designed and implemented including organising recruitment, moderation, analysis and reporting.
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Quantitative
Need a questionnaire designing? Advice on the best research method to adopt to measure opinions or require detailed analysis of raw data? Ann can help with designing and implementing quantitative research projects.
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Project Management
Need a research project managing (short or long term) from designing a brief to ensuring the research findings are implemented in house. Contact Bright Sparks Research for further details.
Case Studies & Examples of Projects
Satisfied
customers
customers
Employee Opinion Survey
Ann in partnership with Penny Strutton Ltd was asked to assist in the development and implementation of an employee engagement survey on behalf of a construction company, followed by a piece of work relating to values and leadership behaviours to support organisational change.
A on-line survey was designed, issued, data captured and a report of the results produced.
All employees participated in the research and the company has used the findings of the research to implement a number of changes to their HR policies, recruitment and retention processes.
Members Survey
On-line Study:
Objectives of the research, to:
- Determine members priorities for the Trust in the future
- Identify if there are any barriers to inclusion
- Profile the respondents and any trend data
Methodology: on-line survey designed and distributed to all members
Where possible comparisons of data between the 2017 and the 2019 data
Analysis of results by demographic information for benchmarking purposes and to track trends
Product Development
Ann undertook a number of in-depth interviews and focus group discussions with consumers to obtain their opinions on a proposed new alcoholic drink concept.
The data was analysed and an insightful report produced, presenting a story of how consumers engage with drinking, make purchasing decisions and what they look for in certain drink brands.
Get in Touch
Call now on 07948 708772 to discuss your requirements or send me a brief outlining your requirements
Based in Nottinghamshire with ease of access to the rest of the UK.
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